New Delhi, 12 July 2025:Servotech Sports & Entertainment is proud to announce its association with Bhoomi 2025, the iconic traditional music movement spearheaded by renowned composer duo Salim-Sulaiman. This association marks a significant milestone for Servotech Sports & Entertainment, aligning perfectly with its mission to create immersive entertainment experiences rooted in cultural authenticity and artistic excellence. Bhoomi has long been celebrated for its exceptional ability to capture the essence of India’s rich and diverse musical heritage, seamlessly blending timeless folk traditions with some of the finest artists from around the world, including talents like Sonu Nigam, Shreya Ghoshal, Sunidhi Chauhan, Shankar Mahadevan, Hari Haran, Papon, Shaan, Arijit Singh, Taylor Jones, and many more.
Launched with an album in 1999, Bhoomi has become an annual musical property cherished by audiences across the globe. Each season presents a fresh compilation of songs that weave together India’s classical raagas, traditional folk melodies, and indigenous instruments in ways that transcend conventional genres. From its debut album in 1999 to recent editions, Bhoomi has consistently evolved while staying true to its cultural roots. The platform enjoys a pan-India presence, engaging audiences from Tier 1 and Tier 2 cities, and has garnered overwhelming response across digital platforms. This association offers Servotech Sports & Entertainment an unparalleled opportunity to align with one of India’s most celebrated musical IPs, enhancing brand visibility, and strengthening its connection with one of the most consumed forms of media in the country.
Speaking about the association, Rishabh Bhatia, Director, Servotech Sports & Entertainment, said, “We are truly excited to partner with Bhoomi. For SSEPL, this association is more than just a branding opportunity, it is a strategic step towards solidifying our footprint in the entertainment industry. ‘Bhoomi’s’ massive reach, pan-India presence, and deep cultural resonance give us the perfect stage to connect with audiences on an emotional level. It also opens doors for us to showcase our commitment to nurturing talent from the grassroots and promoting cultural experiences that are both timeless and forward-looking. Through this association, we aim to not only amplify our visibility but also strengthen our position as a company that stands for impactful, meaningful, and culturally rooted entertainment. Bhoomi’s commitment to promoting traditional art forms from the grassroots level mirrors our own values, making this association a natural and powerful synergy for the future of cultural entertainment in India and beyond.”
About Servotech Sports & Entertainment Pvt. Ltd.
Servotech Sports & Entertainment, a subsidiary of Servotech Renewable Power System Ltd., is dedicated to creating immersive experiences in sports, music, and entertainment. Established in 2024, SSEPL owns the Siliguri Strikers cricket franchise and manages the Dream League of India, alongside producing impactful events, talent support, and innovative experiences. With a vision to redefine the entertainment landscape, SSEPL blends creativity, passion, and purpose to deliver moments that resonate long after the spotlight fades.
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