In the heart of Mumbai, a dessert lounge named Froozo has been captivating taste buds and redefining the cafe experience. What started as a unique concept of live ice cream prepared on a tawa and served in a taco has now blossomed into a thriving fast-food cafe chain that has taken the culinary scene by storm.


The success of Froozo can be attributed to a number of factors. First, the concept of live ice cream rolls is unique and appealing to customers of all ages. Second, the ice cream is made with fresh, high-quality ingredients. Third, Froozo offers a variety of toppings and sauces to customize your ice cream rolls. Fourth, Froozo has a number of different locations in Mumbai, making it easily accessible to customers. Fifth, Froozo is a popular destination for both locals and tourists.


Froozo’s success story is one of innovation, determination, and a passion for creating something extraordinary. Mr. Atik Agarwal, along with his wife, Mrs. Khushboo Agarwal, got the idea of tawa-rolled ice cream during their honeymoon in Australia in 2014. Inspired by the concept’s charm, they decided to bring this novel idea to India. In 2016, they founded Froozo, an endeavor that would challenge their entrepreneurial spirit in more ways than one.


The journey wasn’t without its obstacles. Coming from a non-food industry background, the couple faced the challenge of starting from scratch—finding vendors, sourcing machinery, and setting up their first outlet in Malad, Mumbai. However, their unwavering belief in the concept’s potential and the desire to create something unique pushed them forward. Through extensive research and determination, they transformed their vision into a reality.


What began as a dessert lounge quickly evolved into much more. The response from customers in the initial six months was nothing short of phenomenal, prompting the Agarwals to expand their menu. From live ice cream on a tawa, they expanded to include a range of delectable offerings like pancakes, waffles, French fries, and burgers, reimagining Froozo as a comprehensive fast-food cafe.


As the brand continued to grow, Mr. Atik Agarwal and his team stuck to their mission of providing a diverse menu suitable for all age groups while ensuring affordability. Their unique approach of offering prices 15-20% lower than the average market rates kept patrons coming back for more. With outlets numbering over 100+ and an investment range of 12-15 Lakhs, Froozo rapidly became a recognizable and much-loved brand.


Froozo’s vision transcends just food—it’s about creating an inclusive space where individuals with varied tastes can come together and enjoy their meals. This vision aligns with their goal of maintaining quality while remaining cost-effective. This commitment to excellence has not only garnered them a loyal customer base but has also helped them achieve a remarkable Return on Investment (ROI) within just 12 months.


As Froozo continues to innovate, expand, and delight taste buds, the journey of Mr. Atik Agarwal and his wife stands as a testament to the power of innovative thinking and determination. From the fateful discovery of tawa-rolled ice cream on their honeymoon to building a flourishing franchise empire, Froozo has become more than just a cafe—it’s a symbol of culinary creativity and entrepreneurial spirit. The Agarwals’ dedication to turning a unique idea into a thriving reality is truly commendable and serves as an inspiration to aspiring entrepreneurs everywhere.


For more information about Froozo or to connect, click on the link below.